By host on
Saturday, January 23, 2010
Interactive Marketing to Increase thru 2014
According to Forrester Research
To help you understand the ever-changing marketing landscape we wanted to share with you results from a survey recently published from Forrester Research, a "leading, independent research company that provides pragmatic and forward thinking advice to global leaders in business and technology." Forrester surveyed 204 marketing executives from firms with more than 200 employees across multiple industries. According to the survey results, "Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing
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By host on
Saturday, November 14, 2009
Landing Pages
Common Landing Page Mistakes
Let's make something absolutely clear; people do not read on the Internet... they scan! They see headlines, images and bullet points. Depending on the personality type of your visitor, you have between 2 and 8 seconds to convince them to stay on your website and delve deeper into it. They click in... take a quick peak... and click out. Having said that, here are some common landing pages mistakes:
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By host on
Saturday, November 14, 2009
Landing Pages
Landing Page Best Practices
Let's make something absolutely clear; people do not read on the Internet... they scan! They see headlines, images and bullet points. Depending on the personality type of your visitor, you have between 2 and 8 seconds to convince them to stay on your website and delve deeper into it. They click in... take a quick peak... and click out. Having said that, here are some best practices:
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By host on
Saturday, November 14, 2009
Delivering in the Clutch: Making it all the way Home
Rounding all the Bases
 In our October issue of Jungling's Gems (Making it to third base), we stressed the importance of measuring results and leveraging this information to make your online marketing as effective as possible. As we stressed, utilizing web analytics provides you with critical information that you can use to determine how people are interacting (or not interacting) with your website.
To further recap from previous issues, reaching first base was
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By host on
Thursday, October 08, 2009
Delivering in the Clutch: Third Base
Leveraging Measurement Tools
Third Base. Third base in the baseball analogy is equivalent to measuring results. Third base is a critical third step in having an effective online marketing strategy. It's not the final step, but it does build upon the the initial step of having that online presence and the second step of driving online traffic to your website.
By taking full advantage of Measurement tools you are able to determine what is working and what is not working and take appropriate steps to further
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By host on
Monday, September 14, 2009
Delivering in the Clutch: Second Base
Making your Website Visible to Others
 Search Engine Optimization
Search Engine Optimization is used to increase your website's search engine rankings so your company's name and brand appear on search engine results pages for the keywords that are related to your product or service. There are two critical components to search engine optimization:
- On-Page Optimization
- Off-Page Optimization
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By host on
Wednesday, August 19, 2009
Delivering in the Clutch: Reaching First Base
First Base. As we all know from our days of playing Little League or sandlot baseball, reaching first base is the initial challenge. It requires one to "get off the bench" and take some "swings." First Base, at the youth, collegiate or professional level, is the first step when it comes to scoring runs and, ultimately, being successful.
The analogy aptly applies to businesses as well with regards to Internet Marketing. First base is merely the foundation (first step) for all your online marketing initiatives. Without re
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By host on
Tuesday, August 18, 2009
Facebook Fan Page Widget
Facebook page administrators are now able to add a “Fan Page” widget that will display that page’s latest updates, and optionally, pictures of fans, directly on their website. Additionally, Facebook users can become a fan of a page right from the website on which the Box is embedded.
To embed the Facebook widget on your website, the page administrator will be able to select the “Add Fan Box to your site” link located in the upper left part of the Facebook Fan Page, under the logo. From there, cut and paste the code into their website.
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By host on
Wednesday, July 15, 2009
Delivering in the clutch. It is a common refrain for those athletes who participated in last evening's MLB All-Star Game in St. Louis, Missouri. From Fielder, Pujols and Jeter to Granderson, Jackson, Verlander and Inge, each has shown the propensity to succeed, excel and deliver with the game on the line.
Just as these players have become all-stars on the field, each of our business's can become all-star caliber as it relates to marketing - and specifically, Internet Marketing.
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By host on
Monday, June 22, 2009
Back to Website Basics
 With Social Media giants such as Facebook, YouTube and Twitter hogging recent national and international attention -- and deservedly so -- we tend to lose sight of one of the most fundamental building blocks of successful online marketing strategies available today: having an effective website.
The importance of having an effective website can be illustrated with a single statistic from NetNielsen: In May, 2009, 9.4 billion searches were done in the United States alone, a 20% year over year increase.
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