As Internet Consultants we’ve learned from experience the secrets that can unlock the full potential of your website.  Measuring and continually improving your web site’s conversion rate is a top priority, and there are a number of ways we use to do this. These include (among other techniques) building your credibility and delivering a positive online experience to your customers.
 
Close the credibility gap
 
Consumers can be skittish, especially online. The slightest sign of impropriety can send them back to their search engine results to find another site which may have a more professional and trustworthy appearance, even if it means paying a little more for the same product or service.
 
Simple things like prominently displaying contact information and telephone numbers for your business shows openness and alleviates concerns consumers may have about who they’re buying from.
 
Posting testimonials and case studies from existing clients on your website are also great ways to improve your credibility score, but make sure these are specific and genuine. Today’s savvy consumers know how to spot phonies.
 
Look like a million bucks (without spending it)
 
Your website’s design, layout and overall presentation are other important factors that affect your conversion rate.
 
No one likes to shop in a store that’s disorganized, run down or poorly staffed. Customers want to find what they’re looking for easily, and when they have questions they expect a knowledgeable associate to be available to assist them.
 
This expectation is also true online.
 
Confusing layouts, incomplete product information and broken links account for the majority of customers abandoning a website even though they had already made the decision to purchase. Your goal is sales, so make sure there are as few roadblocks between your products and the “register” as possible.
 
Make it quick and convenient to buy from you and they will! 
 
We’ll develop a straightforward strategy to get you online, attract qualified prospects and turn more of your website’s visitors into customers!  Contact us to get started today at 248-841-8795!