Landing PagesLanding Pages

Effective landing pages are essential for customer conversion.  A Landing page is where visitors land after clicking:

  • an email link
  • a search engine result
  • a banner ad
  • or manually typing in a specific advertised address

Depending on the personality type of your visitor, you have between 2 and 8 seconds to convince them to stay on your website and delve deeper into it.  They click in… take a quick peak… and click out.

Don't Throw Money at Driving Traffic to a Page that will Not Convert Visitors into Customers

It’s easy to fall into the trap of throwing money into driving traffic and living with your conversion rate.  Want more customers?  Just buy more traffic.  That is a strategy that is neither efficient nor cost effective.

A much better strategy is to develop a landing page strategy that converts visitors into customers. 

Landing Page Considerations