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Mobile MarketingMichigan Mobile Marketing

smart phonesIt's an undeniable trend.  People of all ages are seemingly addicted to their phones. 

  • How are you leveraging this trend in your marketing efforts?
  • Are sending targeted, text messages to clients & prospects? 
  • Are you connecting your offline marketing efforts with your online efforts by utilizing QR codes?
  • If you are a brick-and-mortar establishment, are you leveraging location-based marketing opportunities like Foursquare?

With the existence of millions of U.S mobile subscribers, marketers can now reach nearly all US consumers with targeted mass marketing.  Across all ages, 69% of all users use SMS (text) messaging, with SMS usage at 84% amongst youth ages 13-34, and as high as 64% among adults ages 35-64. 

Mobile Internet use has also become mainstream, with usage approaching 30% across all ages and phone types, and 40% for ages 13-34.  More than 88% of all active handsets in the U.S are enabled for SMS, and 64% are enabled with browsers to access the Internet.  It is becoming vital to have a mobile website.

Here are some additional startling statistics with respect to mobile devices:

  • 95% of all text messages are read — much, much higher than email
  • On average, text messages are read within 4 minutes — compared to average of 48 hours for email
  • The growth rate of the iPhone is 10 times faster than the growth rate of AOL was
  • In 2012, shipments of smart phones will exceed the shipments of PC's

In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device," – Jeff Bezos, founder and CEO of Amazon.com (July 2010).