Contact:  Teresa Jungling
WSI – Jungling Consulting & Education
P.O. Box 71091
Rochester Hills, MI  48307

WSI – Jungling Consulting & Education Announces Launch of Multi-Channel Technology & Personalized URLs (PURLs)

Michigan-based Internet Marketing Company is proud to announce cross-channel marketing technology to boost ROI and tracking for direct mail campaigns

June 15, 2009 – Rochester Hills, MI.  WSI – Jungling Consulting & Education, a leading web design and Internet Marketing Company in Rochester Hills, Michigan, is proud to announce the launch of its new, multi-channel technology that will allow consumers to respond online to direct mail offerings with a single click of the mouse, using Personalized URLs (PURLs).

According to Direct Marketing Association (DMA), 43% of people prefer to respond online to direct mailers.  Therefore, every direct mail campaign must include an effective online response option.

PURLs, typically in the format, – and printed on the direct mail offering – not only provide that mechanism for direct mail online response(s) but they also provide the following benefits: 

  • Offer direct mail recipients an effective online response option 
  • Provide relevant and highly customizable landing pages that users are directed to once they have typed in their personalized URL – often times containing a personalized greeting and pre-populated response form
  • Accurately track every web response to direct mail campaigns
  • Boost conversion rates and improve ROI on marketing communications
  • Personalize communications with prospects and customers across channels
  • Increase speed and efficiency of lead retrieval.

About WSI – Jungling Consulting & Education

WSI – Jungling Consulting & Education is a leading web design and Internet Marketing Company located in Rochester Hills, Michigan.  Our expertise includes website design, search engine optimization, pay per click campaign management, social media optimization and email marketing.

For more information, please contact Teresa Jungling at 248-841-8795.  You can also visit the WSI – Jungling Consulting & Education website at