Mt. Clemens Crane Website Redesign

The Challenge

The Mt. Clemens Crane had an outdated website — including a flash banner that wouldn’t render on those devices not supporting flash. The website was also ineffective when viewing on mobile devices as it required excessive pinching and zooming to navigate and view.  Finally, it had an outdated e-commerce platform that needed upgrading.

The Solution

Set to launch in early November, 2013, the solution implemented will have positive effects on the navigability of the site, the user-friendliness of the site and a much improved mobile-experience:

• There are several high-resolutions website banners that rotate on the home page and resize to the width of the screen on which you’re viewing. These rotating banners are not in flash — and, therefore, are visible on all devices — including desktops, laptops, tablets and smartphones.
• The website is now optimized for a much improved mobile-viewing experience. It’s mobile-responsive, meaning all existing and new pages adapt to the device on which the website and blog are viewed.
• The e-commerce platform has been updated — allowing for the continued online purchases of chain hoists.