Search Engine MarketingSearch Engine Marketing

Search engine marketing, or SEM, is a lead generation tactic that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).  Based upon your needs, there are different strategies as it relates to SEM.  

Having visibility with search engines is critical for the following reason:

  • According to Forrester Research, 81% of online consumers find websites through the use of a search engine.

Shopping via the search engines