Why is Search Engine Optimization so important?
Can your company currently be found when your product or service is typed into a search engine such as Yahoo! or Google? In most cases the answer is no. It's a fact that people are no longer using the telephone books to the degree they once did when looking for or researching a product or service. Rather, they now use the Internet -- and more specifically, search engines.
It is obviously critical that your site is optimized so that when a potential buyer goes to the search engine and types in a work or phrase that relates to what you do, your site is listed as one of the top results. If it is not, they will find your competitor.
Search Engine Optimization (SEO) is the process of altering a website so that it ranks highly in the search engines (e.g. Google, Yahoo!, Bing) when someone (your customer) searches for a word or a specific phrase as it relates to your site or your business. SEO impacts the organic (non-paid) search results. Organic results are FREE!