Use cross-channel marketing technology to boost ROI and tracking for direct mail campaigns!
According to Direct Marketing Association (DMA), 52% of people prefer to respond online to direct mailers. Therefore, every direct mail campaign must include an effective online response option. Personalized URLs (PURLs) allow consumers to respond online to direct mail offerings with a single click of the mouse.
By creating personalized landing pages (i.e. johnsmith.company.com) for each person in your direct mail and/or email marketing campaign, you elicit imediate feedback.